Who is your target customer? What is your target market? You needn’t have attended the Harvard Business School to recognize that knowing the answers to those two intertwined questions are key to the success of a business. Businesses still need to properly manage their finances, operate at a high level of excellence, treat their employees …
Posted by William Herp on Mon, Sep 17, 2012 They call it “leisure travel” for a reason. You’re supposed to be traveling as a way to escape the hectic pace; the chaos; the pressure; the relentlessness of daily life and work. You are trying to escape stress. But too often, these days “leisure” travel is …
Posted by William Herp on Wed, Aug 08, 2012 If you’ve been following my blog, you know that I focus a lot on how my company, Linear Air, provides a fantastic value for business travelers. But what you probably don’t realize is that, depending on the time of year, between 20 percent and 40 percent of Linear …
Posted by William Herp on Sat, Jul 28, 2012 Like many business people – especially those who travel a lot – I’m quick to adopt new technologies that will make my life better. So I have to admit that, even though I’m in the business of bringing people together physically, I like Skype. Skyping for fun, but not …
Time. We can be on it, or past it. We can be saved in the nick of it, or run out of it. We can have too much of it on our hands, or be short on it. And no one on their death bed wishes for more money – but we would pay any …
Case study: air taxi eliminates 40%-70% of travel time Read More »
Posted by William Herp on Mon, Jul 09, 2012 We Americans tend to celebrate all things big, so maybe it’s natural for us to discount the capabilities of smaller companies. But it’s small companies where real innovation, creativity and expertise most often bubble up. Some of the biggest companies around – think Walmart or Facebook …
Posted by William Herp on Thu, Jun 21, 2012 Who sues their best customers? In The Frequent Fliers Who Flew Too Much, we read how one major U.S. airline turned investigators loose on its very best customers – the 66 people who over the years laid down huge sums ranging from $250,000 back in the ’80s and ’90s, …
Posted by William Herp on Sun, Jun 03, 2012 George Carlin said, “Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?” But what about the people driving the vehicles that make you look twice as they go by? Maybe it’s one those …
Posted by William Herp on Mon, May 28, 2012 People who do a lot of open road driving, and who actually like to drive, tend to know a lot about cars: what different models look like, how they perform, and what their favorite features are in each model. Similarly, people who fly a lot on …
