Selling Air Taxi With An Aircraft That Sells Itself
By Larry Anglisano | October 29, 2013
With its advanced systems, modern ergonomics and luxurious—yet sporty—cabin design, it may be easy to sell pilots on the Cirrus SR22s capabilities. But it might also be an easy aircraft to sell to paying passengers. You might assume that commercial travelers accustomed to larger jet aircraft might view the Cirrus as another one of those “little airplanes with one engine”. Apparently, that’s not the case, or at least that’s not what Boston-based Linear Air is discovering. They’re marketing a fleet of professionally-flown SR22s as part of a new approach to rebuilding and growing their existing air taxi operation, which currently utilizes a small fleet of Eclipse VLJs.
Surviving the Odds
Linear Air was established in 2004, in response to an enthusiastic reception of the air taxi concept.