AVweb.com - By Glenn Pew | October 3, 2013
Two companies, Linear Air and Hopscotch Air, are hoping to spread awareness of, assess demand for, and then build on their new air taxi service launched Oct. 1, that operates the Cirrus SR-22 between White Plains, New York, and Boston. Both companies are involved in other sustaining ventures, so neither depends directly on the success of the new venture for their survival. Linear Air COO Peter Schmidt told AVweb this week he expects demand to develop slowly. "You can't stimulate demand for transportation by offering it to people. People travel when they need to travel. And people need to hear the message multiple times before they start to take the message seriously." And Linear Air has a plan in place to address that.